Brand Design
‘Your brand is the single most important investment you can make in your business’ - Steve Forbes
A strong brand promises an experience and is all about perception.
For example, if your product or service is perceived as premium (or you want it to be) this needs to be reflected and reinforced at each and every touchpoint along your customer’s journey. Your customer’s entire experience should be premium.
Creating or refreshing a brand can help your business consistently communicate its characteristics, values and unique selling point (USP). It differentiates you from your competitors and creates clear customer benefits, telling your story with personality and a distinct tone of voice.
Consistent branding helps acquire new customers, retain existing ones, improve customer experience and, with consistency, foster credibility and trust.
– ‘People do not buy goods and services. They buy relations, stories and magic.’ – Seth Godin
– 77% of marketing leaders say a strong brand is critical to their growth plans (Content Marketing Institute, 2015)
– Brand loyalty is worth 10x more than a single purchase (Venngage, 2019)
A strong brand promises an experience and is all about perception.
For example, if your product or service is perceived as premium (or you want it to be) this needs to be reflected and reinforced at each and every touchpoint along your customer’s journey. Your customer’s entire experience should be premium.
Creating or refreshing a brand can help your business consistently communicate its characteristics, values and unique selling point (USP). It differentiates you from your competitors and creates clear customer benefits, telling your story with personality and a distinct tone of voice.
Consistent branding helps acquire new customers, retain existing ones, improve customer experience and, with consistency, foster credibility and trust.
– ‘People do not buy goods and services. They buy relations, stories and magic.’ – Seth Godin
– 77% of marketing leaders say a strong brand is critical to their growth plans (Content Marketing Institute, 2015)
– Brand loyalty is worth 10x more than a single purchase (Venngage, 2019)